Places Logo Small Gold Hill in Shaftsbury

The chances are you recognise the street in this picture. But you might not realise why. It is Gold Hill in Shaftesbury, Dorset, and it was the setting for one of the most famous British television adverts ever. Remember that 1973 Hovis commercial starring a bread delivery boy pushing his bike up a steep cobbled hill, with Dvorak’s New World symphony throbbing in the background? It was the cheesy voiceover, that lodged in the memory. “Last on my round was Old Ma Peggotty’s house. ’Twas like taking bread to the top of the world.” .
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